DSP Media Buyer
iFrog Marketing Solutions is looking for our next star Media Buyer with a focus on our DSP!
iFrog Company Overview
We started in a dealership, realized we were really good at what we did, then took the leap to make it formal in 2015 by forming iFrog Digital Marketing. Fast forward to 2023. Now, as iFrog Marketing Solutions, we've learned much and continue to evolve our portfolio and solution offerings for our partners. We pride ourselves on being Born in a Dealership® and continue to use our knowledge and learnings in the automotive space across our automotive and non-automotive partners. We pride ourselves on superior service and delivering results while having fun.
A successful candidate will possess these soft skills:
- Will - Controls thoughts and actions to achieve the desired outcome.
- Drive - Has a strong desire or need to get something done.
- Adaptability - Has and maintains the ability to move or adjust quickly and easily.
- Passion - Displays an intensity for marketing and positive partner relations.
- Coachability - Takes criticism and feedback well and takes steps to improve.
- Commitment - Demonstrates commitment to meeting demands and goals and is reliable about timeliness.
- Leadership Skills - Inspires confidence in team members and leads by example.
- Ability to Delegate - Trusts teammates to complete their assigned work and knows how to delegate when appropriate.
- Solution-Oriented - Knows how to read partner interactions and spot and correct problems before they jeopardize the relationship with the partner.
- Listens Before Speaking - Listens to partners and teammates before suggesting answers or jumping to conclusions before fully understanding the problem.
- Communication Skills - Communicates effectively and professionally to teammates, customers, partners, and management.
- Planning and organizing - Sets priorities and defines actions, time, and resources needed to achieve predefined goals.
- Positivity - Demonstrates positive behavior and communication (written and verbal) with partners and team members.
Under the supervision of the Director, Media Operations, the Media Buyer is responsible for the organization, input and general oversight of media campaigns, with an emphasis on optimization and programmatic media.
Essential Functions:
Take ownership of iFrog programmatic media buying, driving end-to-end campaign execution and performance optimization within our DSP.
Work closely with media buyers to support campaign builds, QAs, optimizations, etc. as needed.
Collaborate with Performance and Account teams on campaign performance, strategy, and recommendations.
Organize and execute A/B tests for new strategies and tactics.
Serve as a resource for digital campaign education in order to grow other department’s knowledge and expertise.
Serve as the point of contact for media vendors.
All other duties as assigned by iFrog Leadership.
Additional Responsibilities:
Assist with miscellaneous tasks as needed.
Able to plan and build campaigns within Meta Ads Manager.
Required Education & Experience:
Minimum of High School Diploma or GED Equivalent.
Experience with programmatic media buying.
Demonstrated ability to provide outstanding external and internal customer service.
Demonstrated and consistent embodiment of iFrog’s What Matters.
Strong verbal and written communication skills.
Strong time management, organizational, and prioritizing skills.
Preferred Education & Experience:
Bachelor’s degree in Marketing or related field.
Proficient with Meta Business Manager.
Working knowledge of the automotive industry.
Recent Google Analytics certification(s).
Proficient with Google Suite.
Proficient with macOS.
We are an equal opportunity employer:
iFrog Marketing Solutions is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status