Senior Director, Digital Marketing

Remote - Easton, MD

iFrog Company Overview

We started in a dealership, realized we were really good at what we did, then took the leap to make it formal in 2015 by forming iFrog Digital Marketing. Fast forward to 2025. Now, as iFrog Marketing Solutions, we've learned much and continue to evolve our portfolio and solution offerings for our partners. We pride ourselves on being Born in a Dealership® and continue to use our knowledge and learnings in the automotive space across our automotive and non-automotive partners. We pride ourselves on superior service and delivering results while having fun.

Why Join iFrog?

If you have high expectations, you've found your place. You'll collaborate with the best and brightest here, where we prioritize accountability and mutual support over working in silos. We're a team of solution-seekers and self-motivated individuals, driven to achieve outstanding results together.

Our Core Values (aka What Matters) - We live these values daily:

  1. Serve with purpose
  2. Act with urgency
  3. Ask why
  4. Make bold decisions
  5. Own it
  6. Do the right thing

As part of iFrog, you will receive the following benefits:

  • Valuable medical, dental, and vision insurance: We also contribute towards your premiums.
  • Company paid life insurance coverage
  • Ample paid time off: Take advantage of paid vacation, sick time, and observed holidays.
  • Invest in your future: Benefit from our 401(k) plan, enhanced by a company match.

Additional Information:

We believe in fostering a diverse and inclusive environment at iFrog Marketing Solutions. As an equal opportunity workplace, we are dedicated to providing fair and equitable employment practices for everyone. This means we do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

Position: 

Senior Director, Digital Marketing

Summary & Objective:

The Senior Director, Digital Marketing is responsible for leading the development and execution of holistic digital marketing strategies across paid media, search, and SEO. This role provides high-level strategic guidance and operational leadership to the Search, Media, and SEO teams, ensuring cross-functional collaboration, alignment with company goals, and performance excellence. This role is critical to advancing iFrog’s digital marketing capabilities, enhancing partner satisfaction, and driving measurable outcomes for our clients. 


This is a senior leadership position with direct oversight of the Search Director, Media Director, and SEO Director. The Senior Director will lead and guide these department heads to execute their team goals in alignment with iFrog’s broader marketing and growth objectives.

Essential Functions:

  1. Lead and manage digital marketing strategy development and execution across search, paid media, and SEO teams.

  2. Collaborate with executive leadership and cross-functional departments (Leadership, Sales, Performance, Creative, and Labs) to ensure alignment on goals and execution.

  3. Set clear KPIs and performance expectations for the Search, Media, and SEO teams; monitor and report on progress regularly.

  4. Oversee team leadership and development, including mentorship, performance evaluation, training, and resource planning.

  5. Ensure each digital discipline (Search, Media, SEO) follows best practices and stays ahead of platform, algorithm, and consumer behavior changes.

  6. Drive innovation across digital channels, continuously seeking improvements in targeting, creative deployment, bid strategies, and audience segmentation.

  7. Assist the Director, OEM & Strategic Partnerships with the evaluation of technology, tools, and vendors for potential integration or improvement to enhance operational efficiency and performance outcomes.

  8. Partner with analytics and performance teams to interpret data, optimize strategy, and communicate ROI to internal and external stakeholders.

  9. Own process standardization, team collaboration, and internal communication across departments to eliminate silos and improve campaign outcomes.

  10. Represent the performance, search, seo and media teams in high-level client meetings, internal leadership discussions, and strategic planning sessions.

Competencies:

  • Resilience & Adaptability: You're a pro at navigating sales objections, market shifts, and unexpected challenges, consistently hitting your targets.
  • Willpower: You effectively control your thoughts and actions to achieve desired outcomes.
  • Drive: You possess a strong inner desire to get things done and achieve goals.
  • Passion: You show real intensity for marketing and building positive relationships with our partners.
  • Coachability: You welcome criticism and feedback, actively using it to improve and grow.
  • Commitment: You're dedicated to meeting demands and goals, and you're consistently reliable and timely.
  • Leadership Skills: You inspire confidence in your team and lead by example.
  • Solution-Oriented: You expertly read partner interactions, spotting and resolving issues proactively to protect valuable relationships.
  • Active Listener: You listen intently to partners and teammates before offering solutions or drawing conclusions, ensuring you fully grasp the situation.
  • Strong Communicator: You communicate effectively and professionally with teammates, customers, partners, and management.
  • Organized Planner: You excel at setting priorities and defining the actions, time, and resources needed to achieve your goals.
  • Positive Attitude: You consistently demonstrate positive behavior and communication, both written and verbal, with partners and team members.

Additional Responsibilities:

  1. Serve as subject matter expert and escalation point for complex digital marketing issues and partner escalations.

  2. Support new business opportunities by providing strategic input and digital vision.

  3. Contribute to marketing thought leadership and the company's brand presence in the industry.

Required education and experience:

  1. Bachelor’s degree in Marketing, Advertising, Business, or a related field.

  2. 8+ years of experience in digital marketing, with a proven track record of managing high-performing teams.

  3. Demonstrated experience managing search, paid media, and SEO strategy at scale.

  4. Exceptional knowledge of digital tools, measurement platforms, and marketing technologies.

  5. Advanced understanding of attribution models, consumer behavior, and conversion optimization.

  6. Google Ads, Google Analytics, Meta Business Manager certification (or ability to obtain within 90 days).

  7. Familiarity with DSPs, CRM platforms, and marketing automation tools.

  8. Proficient in leading cross-functional initiatives and managing interdepartmental collaboration.

Preferred Education & Experience:

  1. Master’s degree in Marketing or Business.

  2. Automotive or agency background with experience managing OEM, Tier 2, or multi-location accounts.

  3. Familiarity with DSPs, CRM platforms, and marketing automation tools.

  4. Proficient with macOS and Google Workspace. 

Pay Range:

Base Pay Range: $95,000 - $115,000

The pay range for a successful candidate's actual pay will be based on various factors, such as qualifications and experience.

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